Metro Manila, March 15, 2016 — Indonesia’s first virtual personal assistant service YesBoss announced today that it has acquired HeyKuya, a Philippines-based personal assistant service, for an undisclosed amount. This acquisition is YesBoss initial move for aggressive regional expansion.

HeyKuya was founded in October 2015, built & backed by Machine Ventures. Since then, it has been providing services ranging from food delivery to travel booking through SMS to over 15,000 users. The team is handling more than 500 requests per day.

Hey Kuya Hey Boss Machine Ventures

(From left to right): Flaminio Bizzotti, Partner at Get.Place, a Machine Ventures company, David Margendorff, Founder and Chairman of PawnHero, Subir Lohani, Partner at HeyKuya and Managing Director of Carmudi Indonesia, Farouk Meralli, Co-Founder of Machine Ventures, Shahab Shabibi, Founder and CEO of HeyKuya, and Yasuhiro Seo of IMJ Investment Partners

By being part of YesBoss Group, the startup will gain operational expertise and efficient technology. According to Shahab Shabibi, Founder and Chief Executive Officer of HeyKuya, now Managing Director of YesBoss Philippines, “With YesBoss, we found a partner who has the same passion. This enables us to achieve unprecedented growth while preserving our core cultural values as a company.”

HeyKuya YesBoss Machine Ventures

Machine Ventures Founders, Farouk Meralli and Shahab Shabibi

With this acquisition, YesBoss has now become the largest on-demand personal assistance service in both Indonesia and Philippines. Within just 8 months since its launch in June 2015, YesBoss has also gained rapid momentum with over 100,000 processed requests. Irzan Raditya, Chief Executive Officer of YesBoss, adds that this acquisition opens the opportunity to grow the base of satisfied customers on a regional level. Irzan explains, “Our current and future users will also be be benefited whenever they are traveling around Southeast Asia because they will get the same level of service from their virtual personal assistant.”

Regarding the acquisition, Managing Partner of 500 Startups, one of YesBoss’ investors, Khailee Ng, commented, “I am really looking forward to what YesBoss and HeyKuya can achieve together because I see that the on-demand assistance wave is taking Southeast Asia – not only Indonesia – by storm and this collaboration is a testament to that.”

With the deep customer-centric and serving culture that both YesBoss and HeyKuya has, Irzan also adds that the next goal is to achieve unprecedented growth by leveraging the quality of service in handling people’s demands. “Conversational commerce in Southeast Asia is the next big thing and we believe that one of the keys to win this space in Southeast Asia is by having collaboration.”

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